Transaksi GoPay Naik 2,7 Kali Lipat di Tengah Pandemi Covid-19


 Gojek mengakui pemakaian GoPay semakin bertambah, bahkan juga di tengah-tengah wabah Covid-19. Transaksi bisnis service uang elektronik itu disebutkan naik 2,7 kali lipat sampai Oktober 2020.

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Tidak itu saja, Gross Transaction Nilai (GTV/keseluruhan volume transaksi bisnis) GoPay per Oktober 2020 telah melebihi keseluruhan GTV di periode pra-pandemi. Berarti transaksi bisnis GoPay pada periode wabah malah bertambah.


Co-CEO Gojek Andre Soelistyo menerangkan kenaikan transaksi bisnis 2,7 kali lipat di ranah online serta besarnya nilai transaksi bisnis keseluruhan GoPay yang melalui periode pra-pandemi menunjukkan pesatnya perkembangan GoPay.


"Kenaikan ini searah dengan semakin jumlahnya customer serta merchant yang berpindah ke service digital serta berbisnis secara online," papar Andre lewat penjelasannya, Jumat (13/11/2020)


Tidak cukup sampai di sana, pendayagunaan GoPay Paylater disebutkan perusahaan bertambah 2,7 kali lipat.


Dari segi program kemanusiaan, bantuan yang diteruskan melalui GoPay semenjak awalnya tahun sampai Oktober 2020 naik 2x lipat dengan keseluruhan bantuan selama saat wabah (Maret–Oktober 2020) sejumlah Rp 102 miliar.


Menko Kemaritiman serta Investasi RI Luhut Binsar Panjaitan menghargai perolehan GoPay dan semua ekosistem Gojek.


"Pada keadaan wabah Gojek sudah menolong bagikan bantuan sosial. Disamping itu beberapa pemakai yang kerja di rumah, work from home (WFH) jadi terbantu dan partner yang bergabung turut terbantu melalui Gojek. Saya animo hal itu serta pasti ini perolehan yang membesarkan hati," sebut Luhut.


Perkembangan transaksi bisnis GoPay tidak lepas dari peranan Gojek memberikan dukungan digitalisasi serta perkembangan UMKM di Indonesia.


Di lain sisi, ekosistem merchant Gojek banyaknya lagi berkembang sampai 80 % jadi 900 ribu merchant dari 500 ribu pada tahun kemarin. Kenaikan berarti ini khususnya didorong oleh digitalisasi merchant UMKM di periode wabah.


Gojek lakukan bermacam ide, terhitung bekerja bersama dengan faksi ke-3 untuk memperlebar akses untuk aktor UMKM tawarkan service yang bisa penuhi bermacam keperluan customer.


Selaku contoh, service berbelanja setiap hari, GoMart serta GoShop, yang semakin ditingkatkan di awal 2020 untuk memberi respon keperluan warga di periode wabah.


Usaha itu membuahkan hasil positif, berbentuk kenaikan GTV sejumlah 500 % semenjak awalnya wabah, serta sudah buka kesempatan untuk semakin banyak UMKM untuk mulai jualan online.


Lokasi: Indonesia

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